
No, none of these above pictures are mine. They are images I found in a folder labeled 'Inspiration,' which was tucked nicely away on my desktop. As a 'designer' I stand very much within the box. Whilst my imagination may keep me entertained for hours, when it comes to design I have never found it in me to push the barriers and create from the unknown. Which is why I found the above looks so alluring.
I like the motto 'keep it simple,' and think that in applying it to fashion, you can create beautiful garments that are not all about clutter and glitz. Clean, classic silhouettes with attention to the inner detailing are mostly what I admire and hope to emulate. Though, there may be the odd design that will come from left field after a few glasses of red and then the idea to create, which will always keep it interesting.
I suppose we should start at the beginning. My background in the space of a cup of coffee...
I am the oldest of four children, raised for the most part, on a small hobby farm in country Tasmania. I moved to Sydney in 2005 to study and graduated with a Bachelor of Design, majoring in Fashion and a Graduate Diploma of Fashion Design at the end of 2008.
After a short stint as a junior designer for an Australian label at the start of 2009, I packed up and moved to Melbourne and have been here since.
I found work for a small company which had two retail spaces and worked both in the shop and as a design and workroom assistant. The job taught me a lot. Being someone that had wanted to one day own their own boutique, working closely with the owner and seeing the business go through the GFC and also the everyday trials of a small business, made me, for the moment, think twice about it. The frustrations of dealing with off-shore manufacturing in China and the realities of local production also were a bit of a wake up call and after a year I decided to take a step back for a moment and reconsider my career. Did I want a job that had me at a computer from 9-5 sending email after email to suppliers and not actually have anything to do with the design? Did I want to work towards someone else's dreams and ambitions? I think I hit the reality of life after study; having a job that required I only submit a design through email then the rest of the job being done somewhere else, out of my control. I didn't like it one bit. After 12 months there I made the decision to leave and find something new. The fashion industry is fickle at the best of times and here in Australia where there are limited resources to begin with, unless you have an established 'in road'... goodluck to you.
I wanted it all, and still do. The allusive 'finger in every pie' theory of being in total control of the project from start to finish. The challenge of a scribbled design that only you can really see completed before it's even begun. Being able to draw that jacket, create the pattern and manipulate it till it sit's as you wish and then constructing an actual item of clothing...yep, it's going to be a long road.
The need to pay rent and bills led me to my current position as a casual retail assistant, which for the most part I enjoy and it has also taught me a lot. I have learnt the art of the salesman. How to manage staff and how to achieve results as an individual and as a team. And how to listen with both eyes and ears to the consumer, as at the end of the day they are the one's who hold the purse strings.
So now you find me, a retail assistant, trying to start a label from nothing, no great capital to start me off and float me through, no partner in crime and no amazing technology to cut the time needed in half. Instead you find me armed with my trusty Husqvarna and Janome, Doris the dummy (mannequin), a good supply of biscuits and coffee and a shelf full of fabric to get through. That's the reality, so let the challenge begin.
sg